Our Why – Why We Exist

We believe people have a right to live as they choose, and that caregivers should be treated with the respect they deserve.  

Our Mission – What We Do & For Whom

Our Mission is to promote independence assisting our clients to live how they choose, supporting caregivers so they can concentrate on providing great care, and cultivating a self-directed team to support them.

Our Values – How We Make Decisions 

Creating a value statement is a good first step, but we believe it is more important to make decisions and hire employees based on a fit with those values. We use values-based decision-making at every level of our organization, and are guided by the following values: 

  • INTEGRITY – We act in alignment with our values.
    • We do and do what is right even if not popular or profitable.
    • We act with integrity even when no one is looking.
  • POSITIVITY – We are optimistic and work to create a positive environment.
    • We consciously attempt to find the positive side of any situation.
    • We take care of ourselves so we can show up as our best selves at work.
  • TEAMWORK – We collaborate to overcome challenges as a team.
    • We respect our teammates, speak kindly, do not gossip, and support one another.
    • We do our share of the work and understand that our individual work affects the team.
  • EXCELLENCE – We do our best and go the extra mile.
    • We work to the best of our individual abilities.
    • We do more than is required or expected.
  • GROWTH – We cultivate expansion and development.
    • We are always thinking about how we can improve our services and our company.
    • We strive to grow as individuals by developing our strengths.
  • ADAPTABILITY – We adjust to new situations and develop creative solutions to problems.
    • We make wise decisions despite ambiguity, are flexible, and embrace change.
    • We come up with creative solutions to problems.

Our Vision – Where We Are Going

We envision a future in which everyone who needs care to live independently receives quality services with respect and dignity. In our vision for the future, the role of a caregiver is respected, and caregivers get the support they need to provide quality care. 

Our Promise – Our Brand Promise

Convenience, Character, and Care.