Our Why – What We Believe

We believe people have a right to live as they choose, that caregivers should be treated with the respect they deserve, and that people can find purpose in joy in meaningful work.  

Our Purpose – Why We Exist

We exist to serve by empowering potential in people to protect human rights and enrich lives.

Our Mission – What We Do & For Whom

Our Mission is to assist our clients to live how they choose, support caregivers so they can concentrate on providing great care, and to nurture an empowered team to support them.

Our Values – How We Make Decisions 

Creating a value statement is a good first step, but we believe it is more important to make decisions and hire employees based on a fit with those values. We use values-based decision-making at every level of our organization, and are guided by the following values: 

  • DO THE RIGHT THING
    • We do and do what is right even if not popular or profitable.
    • We act with integrity even when no one is looking.
  • GIVE YOUR BEST EFFORT
    • We work to the best of our individual abilities.
    • We do more than is required or expected.
  • TEAM BEFORE SELF 
    • We do our share of the work and understand that our individual work affects the team.
    • We respect our teammates, speak kindly, do not gossip, and support one another.
  • WELCOME CHANGE
    • We make wise decisions despite ambiguity, are flexible, and embrace change.
    • We come up with creative solutions to problems.
  • LOOK ON THE BRIGHT SID
    • We consciously attempt to find the positive side of any situation.
    • We are optimistic and work to create a positive work environment.
  • GET BETTER EVERYDAY
    • We are always thinking about how we can improve our services and our company.
    • We strive to grow as individuals by developing our strengths.

Our Vision – Where We Are Going

We envision a future in which everyone who needs care to live independently receives quality services with respect and dignity. In our vision for the future, the role of a caregiver is respected, and caregivers get the support they need to provide quality care. 

Our Promise – Our Brand Promise

Convenient Service, Courteous Treatment, Caring People